Content Marketing
All Post What Is Content Marketing? And Why It Matters? Author: Manjunath M B | Manager at Epixable Updated on: September 08, 2025 Every day, we see hundreds of posts, videos, and stories online. Some make us laugh, some teach us something new, and some inspire us to take action. All of these are called content. But have you ever wondered what content really is and why it has become such a big part of our lives? A few decades ago, people got their information from newspapers, magazines, and television. Today, we get it from social media, blogs, videos, and podcasts. This change shows how digital content has evolved over time. Contents What is content Types of Content The Kind of Content People Love to Watch and Consume What Are the 3 E’s of Content? What is Content Marketing? Example for Content Marketing How to Create Content Common mistakes of content creation Conclusion What is Content? Every day, we come across so many things online — a funny video that makes us laugh, a quote that inspires us, or a post that teaches us something new. All of these are called content. Content is anything that shares a message or idea with people. It can be words, pictures, sounds, or videos — anything that helps communicate a thought, story, or piece of information. Types of Content There are many kinds of content we see every day, and each type has its own way of connecting with people. Let’s look at the main ones: Text ContentThis includes blogs, articles, captions, and social media posts. It uses words to share information, tell stories, or express thoughts. Image ContentPictures, posters, memes, and infographics come under this. Visuals help people understand things quickly and make ideas more interesting. Video ContentFrom short reels to YouTube videos, this type of content is the most popular today. Videos can educate, entertain, and inspire all at once. Audio ContentPodcasts, songs, and voice notes are examples. They let people listen and learn while doing other things. The Kind of Content People Love to Watch and Consume In today’s digital world, people love watching content that connects with them emotionally or adds some kind of value to their lives. Everyone spends time online, but what catches attention is the content that feels relatable, useful, or entertaining. Here are some types of content people usually prefer: Entertaining Content People enjoy watching funny videos, challenges, memes, or short stories that make them laugh or feel relaxed. Entertainment is one of the biggest reasons people consume content every day. View this post on Instagram A post shared by epixable academy (@epixable_academy) Educational Content Many people love learning something new — tutorials, how-to videos, facts, and informative blogs. Educational content helps people grow their knowledge and skills. View this post on Instagram A post shared by epixable academy (@epixable_academy) Inspirational Content Motivational videos, success stories, or quotes that inspire people to do better are widely loved. This type of content connects emotionally and pushes people to take action. View this post on Instagram A post shared by epixable academy (@epixable_academy) Problem-Solving Content People often search for solutions online — whether it’s about health, career, fitness, or daily life problems. Content that provides clear answers or tips gains quick attention. View this post on Instagram A post shared by epixable academy (@epixable_academy) If you look closely at the content people love to watch and consume, you’ll notice a pattern — almost all of it serves a purpose. It either teaches something new, makes us laugh or enjoy ourselves, or gets us involved in some way. In other words, most content can be grouped into three main categories, known as the 3 E’s: Educate, Entertain, and Engage. What Are the 3 E’s of Content? Every piece of content is created with a purpose. Most of it falls under the 3 E’s: Educate, Entertain, and Engage. Educate: Content that teaches something new or shares useful information. Examples include blogs, tutorials, and how-to videos. Educating content builds trust and helps people learn. Entertain: Content that makes people laugh, smile, or enjoy themselves. Funny videos, memes, and creative stories fall into this category. Entertaining content grabs attention and keeps people coming back. Engage: Content that encourages interaction. Quizzes, polls, challenges, or posts asking for opinions make people feel involved. Engaging content builds a connection between the creator and the audience. In short, content works because it either teaches, entertains, or involves the audience. Understanding the 3 E’s helps creators make content that people enjoy, remember, and share. Now that we understand what content is and how it connects with people, let’s see how businesses use it to build trust, attract customers, and grow — this is called Content Marketing. What is Content Marketing? Content marketing is a way of promoting a business by creating and sharing content that adds value to people’s lives — instead of just asking them to buy something. It focuses on building trust, educating the audience, and creating long-term relationships, rather than pushing for quick sales. When a brand helps people first, people naturally start trusting and following it. Here is an example of how business can rely on Content Marketing Imagine a gym owner. To promote the gym, they post a poster about their offers or membership plans. But along with that, they also share helpful fitness content — like workout tips, healthy diet ideas, or motivation to stay consistent. This way, they’re not just promoting their gym — they’re building trust, educating people, and connecting with their audience through valuable content. Through this image, gym is doing the direct promotion This is a social media post , the gym is gaining trust from the viewers How to Create Content That Actually Works for Your Business Most of the people tell you to “post regularly” or “use the 3 E’s,” but the real key is thinking like your audience first and turning your content into an experience. Here’s a fresh approach: Think Like
